Welcome back to Two-Cent— The most actionable personal growth newsletter on the internet— Where it's my job to trench through the forests of personal development and uncover the tools that help you grow as a human.
Let's get into it
We spend 1/3rd of our lives asleep, might as well get it right.
The problem I have is falling asleep right away. AKA turning off the proverbial monkey mind and not laying in bed fidgeting for 4 hours straight.
Here's the prescription I'm writing myself.
"Insomnia is a gross feeder. It will nourish itself on any kind of thinking, including thinking about not thinking" — Clifton Fadiman, former chief editor, Simon & Schuster
Growing a personal brand is among the strongest assets you can build— right now LinkedIn is one of the best platforms to build one.
On day 2 of Linkedin Content making I got 20,000 views and counting on one of my posts.
To put it in perspective I have a modest ~1000 connections and only posted 5 times in the 4 years I've had a LinkedIn profile. I'm a pretty average LinkedIn Joe.
LinkedIn Advertising charges $7/1000 impressions (views). So that post got me $150 in free advertising value. Here's a clip of the post for reference.
After taking multiple Linkedin courses and polling people who are really good at it I came up with this strategy below (clipped from my Notion Dashboard):
Strategy you should steal:
Digital Billboards are tracking you. I read the article by Thomas Germain in Consumer Reports and was blown away.
Billboards are geo-tracking cell phones in the area, scraping their behavioral data into a database, then using that database to target the ads that are shown based on who's in relative proximity to the billboard.
Quotes from the article:
“As we stand here, there are devices behind that screen that are picking ID numbers from our cell phones... We know who is in Times Square at a given moment.”—Frank O'Brien, CEO of Five Tier Advertising
"When we go out into public, we are often surrounded by screens showing ads. They can be on the side of the road, at the gym, in store windows, in doctors’ offices, and in elevators. You might assume that the marketing messages are playing on a loop, but sometimes these ads are changing because people like you are nearby."—Thomas Germain, Journalist at Consumer Reports
All of this information is tagged to your unique identifiers on your phone (bluetooth addresses and Wifi MAC addresses).
Later, if a company wants to promote its new organic protein bar, it can target a 15 second advertisement to play on that billboard you always see on the way to the gym—along with other people who have also been tagged as health fanatics.
You really don't own your data.
How to block this from happening
Ultimately if you like using technology it will be difficult to opt out entirely.
At what point does data collecting and ad targeting become unethical? I'd love to hear your guys' thoughts.